Zorot-shirt - I Like Camping And Reading And Maybe 3 People Shirt

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The brand’s first campaign is dedicated to “making people feel seen.” Akintola worked with BIPOC creatives on both the I Like Camping And Reading And Maybe 3 People Shirt in contrast I will get this cast and crew to create images that change the narrative around who enjoys spending time outdoors. “The campaign is called ‘Radical Acts of Leisure,’ because there is something radical about seeing people of color in the outdoors not engaging in sports, just doing everyday leisurely activities,” Akintola says. She adds that the marginalization of people of color has created a false narrative that they don’t enjoy doing outdoor activities for pleasure. “The idea of leisure is really specific to people that are free, versus people that have lived a restricted lifestyle,” she says. Aesthetically, Akintola wanted ITA Leisure’s products to have a heritage feel that POC could relate to. She worked with BIPOC designers and creatives for all of the products to do so. “The design foundation comes from looking more into our heritages, taking inspiration from a mix of places,” she says. The outdoor chairs and the tables, for instance, were both designed and produced with Veta studio in Mexico City. The towels and blankets reference traditional Ghanaian kente cloths. “We wanted to bring in more craftsmanship, and a sense of authenticity,” she says. The brand will eventually launch camping, hiking, and gardening gear. Akintola will also be curating a community index, where consumers can find other BIPOC-owned outdoor organizations. “There have been so many outdoor organizations that have been working to create more diversity in the space,” she says. Akintola adds there’s still much more work to be done within the space. “I was in Rhode Island a couple of days ago and we went into an outdoor store, and every single poster only featured white faces,” she says. “It’s still pushed as this white experience, and that’s really what has to change.”

Let’s be honest: It is disgustingly, alarmingly hot outside, particularly if you happen to live in Portland or Seattle. Is the I Like Camping And Reading And Maybe 3 People Shirt in contrast I will get this heat borderline homophobic, given that it’s still technically Pride month? Absolutely. But in the absence of cooler temperatures, all we can really do is (a) nervously google “climate change,” and (b) take refuge in mainlining reality TV while fanning ourselves. Luckily, Love Island is back for its seventh season on ITV Monday night, and with it comes the perfect excuse to rate all the reality TV dating fare currently out there. Let’s dive in, shall we? If you’ve never experienced the cognitive dissonance of watching a woman in a life-size panda costume announce that she “wants to get married and have babies,” this might be the show for you; but frankly, the premise—which involves dating contestants being transformed into animals and other creatures via prosthetics so that they can “fall for each other” without looks getting in the way—is far too bonkers for me. What can I say? I prefer my reality TV contestants shiny, attractive, and human-looking. I am on the record as not being a particular fan of this series, which brings contestants to a luxury resort and forbids them from having sexual contact with one another. Hello, furtive and weirdly lit hookups are half the fun of reality TV!

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