Zorot-shirt - The Cowboys Roger Staubach Emmitt Smith Troy Aikman Tom Landry signatures shirt

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The original Phipps spirit (both the The Cowboys Roger Staubach Emmitt Smith Troy Aikman Tom Landry signatures shirt but I will buy this shirt and I will love this label’s and probably the man’s) is about an outdoorsy survival mode with a DIY, punkish mentality, “mixing things that are less functional and kind of weird and countercultural into the world of outdoor culture,” he said. Here, archetypal tropes were merged or flipped into “new modes of communication,” as he put it—taking a Dennis Rodman jersey tee and drowning it in glitter, doing fancy leopard-printed construction workers’ gear or going tough on a classic rain jacket with piercing studs. The collection’s DIY Punk Patagonia spirit (a brilliant description whose coinage was credited by the designer to my Vogue Runway colleague Luke Leitch) was heightened by an extensive upcycling practice that Phipps and his ream religiously devoted themselves to. An edited offer of one-off artisanal pieces called Lab was entirely made using found objects and leather scraps; or cutting deadstock from a performance sportswear factory into patchworked biker jackets; or turning vintage-sourced buckles or old bike tires into belts. “Things still functional but with a bit of psychedelic fun—Phipps isn’t that square,” said the designer. You bet.

You can also bet that he had quite a blast working on cinematic turf. Expanding on the The Cowboys Roger Staubach Emmitt Smith Troy Aikman Tom Landry signatures shirt but I will buy this shirt and I will love this same “heavily serious topics and harkening issues and discussing them in a lighthearted way,” he said, the collection’s video (more of a mini-movie really) was a grand and trippy affair shot with cutting edge XR augmented technology by French studio MADO XR, an extended reality and virtual production startup. Four XR-generated surreal environments represented masculinity throughout the ages of humanity—a prehistoric military bunker; a forest with a rave in full swing intended as a rite of passage; a gladiator arena where fears are confronted and, finally, the galaxy, showing a hopeful yet still mysterious future. Populated by a multitude of characters, some of them a parody of male stereotypes, the project lacked neither ambition nor ingenuity. “It was a big production, yet it was actually made with a DIY spirit,” said Phipps. “But technology does a really good job of making things look much fancier than they are.

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