Hebozt-shirt - Caitlyn For California Governor Shirt

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That’s a lot of bad news—and not necessarily the Caitlyn For California Governor Shirt but in fact I love this kind of research the average shopper wants to conduct before her next purchase. The problem with denim feels particularly huge because it’s so democratic: Everyone wears jeans, and many of us love our jeans. This writer will admit to owning more than a dozen pairs—but how do you rationalize being a serious denimhead and a serious environmentalist? There’s vintage, for starters; my old Levi’s probably have a negative carbon footprint at this point. Some of the most exciting denim brands right now are reworking vintage denim and using deadstock materials, meaning they aren’t feeding the demand for new cotton. Anna Foster, the founder of E.L.V. Denim, sources jeans from vintage warehouses in London, takes them apart, matches them up by color and size, and has them re-tailored by hand, often in her signature two-tone colorways. “I take the pieces that no one else wants—brands you haven’t heard of, strange fits, pairs that are often damaged,” she says.

As far as new denim is concerned, Sarah Ahmed, the Caitlyn For California Governor Shirt but in fact I love this founder of DL1961 and Warp + Weft, has been passionate about sustainability for more than a decade; her family’s factories are vertically integrated, meaning every step—spinning the yarn, weaving the fabric, finishing the garment—happens in the same facility. Her family invested in water-reduction technology early on—a pair of DL1961 jeans is made with just 10 gallons of water, and 98% of it is recycled—and they were the first to add Modal and Lyocell, which are lower-impact and biodegradable cellulose fibers. Her efforts mirror many of the recommendations outlined by the Ellen MacArthur Foundation’s Jeans Redesign plan.

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